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Jaap E. Wieringa
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Year
What about design newness? Investigating the relevance of a neglected dimension of product innovativeness
K Talke, S Salomo, JE Wieringa, A Lutz
Journal of product innovation management 26 (6), 601-615, 2009
3352009
The role of marketing in digital business platforms
A Rangaswamy, N Moch, C Felten, G Van Bruggen, JE Wieringa, J Wirtz
Journal of Interactive Marketing 51 (1), 72-90, 2020
3232020
Understanding customer switching behavior in a liberalizing service market: an exploratory study
JE Wieringa, PC Verhoef
Journal of Service Research 10 (2), 174-186, 2007
2592007
Why do firms invest in consumer advertising with limited sales response? A shareholder perspective
EC Osinga, PSH Leeflang, S Srinivasan, JE Wieringa
Journal of Marketing 75 (1), 109-124, 2011
1782011
Generalizations on the effectiveness of pharmaceutical promotional expenditures
STM Kremer, THA Bijmolt, PSH Leeflang, JE Wieringa
International Journal of Research in Marketing 25 (4), 234-246, 2008
1742008
Data analytics in a privacy-concerned world
J Wieringa, PK Kannan, X Ma, T Reutterer, H Risselada, B Skiera
Journal of Business Research 122, 915-925, 2021
1522021
Creating lift versus building the base: Current trends in marketing dynamics
PSH Leeflang, THA Bijmolt, J Van Doorn, DM Hanssens, HJ Van Heerde, ...
International Journal of Research in Marketing 26 (1), 13-20, 2009
1242009
Statistical process control for serially correlated data
JE Wieringa
1221999
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry
P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ...
Marketing Letters 16, 293-308, 2005
1132005
Improving compliance with hospital antibiotic guidelines: a time-series intervention analysis
PGM Mol, JE Wieringa, PV NannanPanday, ROB Gans, JE Degener, ...
Journal of Antimicrobial Chemotherapy 55 (4), 550-557, 2005
1062005
Early marketing matters: A time-varying parameter approach to persistence modeling
EC Osinga, PSH Leeflang, JE Wieringa
Journal of Marketing Research 47 (1), 173-185, 2010
1012010
Introduction to the special issue–Digital business models: A multi-disciplinary and multi-stakeholder perspective
TLJ Broekhuizen, M Broekhuis, MJ Gijsenberg, JE Wieringa
Journal of Business Research 122, 847-852, 2021
892021
Visual outcome, treatment results, and prognostic factors in patients with scleritis
WG Wieringa, JE Wieringa, NH ten Dam-van Loon, LI Los
Ophthalmology 120 (2), 379-386, 2013
862013
Modeling markets
PSH Leeflang, JE Wieringa, THA Bijmolt, KH Pauwels
Analyzing Marketing Phenomena and Improving Marketing Decision Making, New York, 2015
742015
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels
E Maier, J Wieringa
International Journal of Research in Marketing 38 (2), 311-328, 2021
662021
Modeling the effects of pharmaceutical marketing
PSH Leeflang, JE Wieringa
Marketing Letters 21, 121-133, 2010
632010
No future without the past? Predicting churn in the face of customer privacy
N Holtrop, JE Wieringa, MJ Gijsenberg, PC Verhoef
International Journal of Research in Marketing 34 (1), 154-172, 2017
622017
Competitive reaction-and feedback effects based on VARX models of pooled store data
C Horvath, PSH Leeflang, JE Wieringa, DR Wittink
International Journal of Research in Marketing 22 (4), 415-426, 2005
592005
Advanced methods for modeling markets
PSH Leeflang, JE Wieringa, THA Bijmolt, KH Pauwels
Springer, 2017
382017
Consumers’ privacy calculus: The PRICAL index development and validation
FT Beke, F Eggers, PC Verhoef, JE Wieringa
International Journal of Research in Marketing 39 (1), 20-41, 2022
362022
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Articles 1–20