| CHINA, HONG KONG, AND TAIWAN, PRACTICE OF PUBLIC RELATIONS IN YH Huang, Y Cheng Encyclopedia of public relations, 2013 | 560* | 2013 |
| How social media is changing crisis communication strategies: Evidence from the updated literature Y Cheng Journal of contingencies and crisis management 26 (1), 58-68, 2018 | 292 | 2018 |
| How do AI-driven chatbots impact user experience? Examining gratifications, perceived privacy risk, satisfaction, loyalty, and continued use Y Cheng, H Jiang Journal of Broadcasting & Electronic Media 64 (4), 592-614, 2020 | 204 | 2020 |
| Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust ZF Chen, Y Cheng Journal of Product & Brand Management 29 (2), 188-198, 2020 | 196 | 2020 |
| Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts Y Cheng, H Jiang Journal of Product & Brand Management 31 (2), 252-264, 2022 | 162 | 2022 |
| Social network service use on mobile devices: An examination of gratifications, civic attitudes and civic engagement in China Y Cheng, J Liang, L Leung new media & society 17 (7), 1096-1116, 2015 | 156 | 2015 |
| Looking back, moving forward: A review and reflection of the organization-public relationship (OPR) research Y Cheng Public Relations Review 44 (1), 120-130, 2018 | 139 | 2018 |
| The Influence of Presumed Fake News Influence: Examining Public Support for Corporate Corrective Response, Media Literacy Interventions, and Governmental Regulation Y Cheng, ZF Chen Mass Communication and Society, 2020 | 90 | 2020 |
| The third level of agenda setting in contemporary China: Tracking descriptions of moral and national education (MNE) in media coverage and people’s minds Y Cheng, CM Chan International journal of Communication 9, 18, 2015 | 88 | 2015 |
| Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice YHC Huang, F Wu, Y Cheng Public Relations Review 42 (1), 201-213, 2016 | 83 | 2016 |
| AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior H Jiang, Y Cheng, J Yang, S Gao Computers in Human Behavior 134, 107329, 2022 | 79 | 2022 |
| The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China Y Cheng Public relations review 46 (1), 101769, 2020 | 77 | 2020 |
| The status of social-mediated crisis communication (SMCC) research: An analysis of published articles in 2002–2014 Y Cheng, G Cameron Social media and crisis communication, 9-20, 2017 | 70 | 2017 |
| When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020 Y Wang, Y Cheng, J Sun Public Relations Review 47 (4), 102081, 2021 | 65 | 2021 |
| Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature Y Cheng, CJ Lee Public Relations Review 45 (4), 101826, 2019 | 64 | 2019 |
| AI‐Powered mental health chatbots: Examining users’ motivations, active communicative action and engagement after mass‐shooting disasters Y Cheng, H Jiang Journal of Contingencies and Crisis Management 28 (3), 339-354, 2020 | 55 | 2020 |
| The third-level agenda-setting study: an examination of media, implicit, and explicit public agendas in China Y Cheng Asian journal of communication 26 (4), 319-332, 2016 | 52 | 2016 |
| The moderating effects of perceived severity on the generational gap in preventive behaviors during the COVID-19 pandemic in the US Y Luo, Y Cheng, M Sui International journal of environmental research and public health 18 (4), 2011, 2021 | 51 | 2021 |
| The presumed influence of digital misinformation: examining US public’s support for governmental restrictions versus corrective action in the COVID-19 pandemic Y Cheng, Y Luo Online Information Review 45 (4), 834-852, 2020 | 51 | 2020 |
| Mobile corporate social responsibility (mCSR): Examining publics’ responses to CSR-based initiatives in natural disasters Y Cheng, Y Jin, CJF Hung-Baesecke, YRR Chen International Journal of Strategic Communication 13 (1), 76-93, 2019 | 50 | 2019 |
