Stefan Hoffmann
Stefan Hoffmann
Professor of Marketing, Kiel University, Germany
Verified email at - Homepage
Cited by
Cited by
Guerrilla marketing: The nature of the concept and propositions for further research
K Hutter, S Hoffmann
Asian Journal of Marketing 5 (2), 39-54, 2011
How to combat the unhealthy= tasty intuition: The influencing role of health consciousness
R Mai, S Hoffmann
Journal of Public Policy & Marketing 34 (1), 63-83, 2015
Taste lovers versus nutrition fact seekers: how health consciousness and self‐efficacy determine the way consumers choose food products
R Mai, S Hoffmann
Journal of Consumer Behaviour 11 (4), 316-328, 2012
The impact of practical relevance on training transfer: evidence from a service quality training program for German bank clerks
S Liebermann, S Hoffmann
International Journal of Training and Development 12 (2), 74-86, 2008
Consumer boycotts due to factory relocation
S Hoffmann, S Müller
Journal of Business Research 62 (2), 239-247, 2009
A cognitive model to predict domain-specific consumer innovativeness
S Hoffmann, K Soyez
Journal of Business Research 63 (7), 778-785, 2010
When do materialistic consumers join commercial sharing systems
P Akbar, R Mai, S Hoffmann
Journal of Business Research 69 (10), 4215-4224, 2016
The DONE framework: Creation, evaluation, and updating of an interdisciplinary, dynamic framework 2.0 of determinants of nutrition and eating
FM Stok, S Hoffmann, D Volkert, H Boeing, R Ensenauer, ...
PloS one 12 (2), e0171077, 2017
Surprise, surprise. Ambient media as promotion tool for retailers
K Hutter, S Hoffmann
Journal of Retailing 90 (1), 93-110, 2014
Development and validation of a cross-nationally stable scale of consumer animosity
S Hoffmann, R Mai, M Smirnova
Journal of Marketing Theory and Practice 19 (2), 235-252, 2011
Konsumentenverhalten: Konsumenten verstehen–Marketingmaßnahmen gestalten
S Hoffmann, P Akbar
Springer-Verlag, 2018
Accents in business communication: An integrative model and propositions for future research
R Mai, S Hoffmann
Journal of Consumer Psychology 24 (1), 137-158, 2014
Predictors of food decision making: A systematic interdisciplinary mapping (SIM) review
C Symmank, R Mai, S Hoffmann, FM Stok, B Renner, N Lien, H Rohm
Appetite 110, 25-35, 2017
Anti‐consumption as a means to save jobs
S Hoffmann
European Journal of Marketing 45 (11/12), 1702-1714, 2011
Carrotmob as a new form of ethical consumption. The nature of the concept and avenues for future research
S Hoffmann, K Hutter
Journal of Consumer Policy 35 (2), 215-236, 2012
Integrating sensory evaluation in adaptive conjoint analysis to elaborate the conflicting influence of intrinsic and extrinsic attributes on food choice
K Hoppert, R Mai, S Zahn, S Hoffmann, H Rohm
Appetite 59 (3), 949-955, 2012
Four positive effects of a salesperson’s regional dialect in services selling
R Mai, S Hoffmann
Journal of Service Research 14 (4), 460-474, 2011
Consumer response to unethical corporate behavior: A re-examination and extension of the moral decoupling model
K Haberstroh, UR Orth, S Hoffmann, B Brunk
Journal of business ethics 140 (1), 161-173, 2017
Consumer acceptance of regular and reduced-sugar yogurt enriched with different types of dietary fiber
K Hoppert, S Zahn, L Jänecke, R Mai, S Hoffmann, H Rohm
International Dairy Journal 28 (1), 1-7, 2013
Professionelles Guerilla-Marketing: Grundlagen-Instrumente-Controlling
K Hutter, S Hoffmann
Springer-Verlag, 2014
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