John M. Rudd
John M. Rudd
Professor of Marketing, Warwick Business School
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Cited by
Cited by
Marketing Strategy and Competitive Positioning
G Hooley, B Nicoulaud, JM Rudd, N Lee
Pearson, 2020
Strategic planning and performance: Extending the debate
JM Rudd, GE Greenley, AT Beatson, IN Lings
Journal of business research 61 (2), 99-108, 2008
Factor analysis and discriminant validity: A brief review of some practical issues
AM Farrell, JM Rudd
Australia and New Zealand Marketing Academy Conference 2009, 2009
Revolution in sales: The impact of social media and related technology on the selling environment
GW Marshall, WC Moncrief, JM Rudd, N Lee
Journal of Personal Selling & Sales Management 32 (3), 349-363, 2012
The influence of context on the strategic decision‐making process: A review of the literature
NG Shepherd, JM Rudd
International journal of management reviews 16 (3), 340-364, 2014
Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
GE Greenley, GJ Hooley, JM Rudd
Journal of Business Research 58 (11), 1483-1494, 2005
Determining consumer satisfaction and commitment through self-service technology and personal service usage
A Beatson, LV Coote, JM Rudd
Journal of Marketing Management 22 (7-8), 853-882, 2006
The impact of brand value on brand competitiveness
S Gupta, D Gallear, J Rudd, P Foroudi
Journal of Business Research 112, 210-222, 2020
Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance
ML Santos-Vijande, JÁ López-Sánchez, J Rudd
Journal of the Academy of Marketing Science 44, 350-375, 2016
Antecedents to strategic flexibility: Management cognition, firm resources and strategic options
IA Combe, JM Rudd, PSH Leeflang, GE Greenley
European Journal of Marketing 46 (10), 1320-1339, 2012
Strategic planning differences among different multiple stakeholder orientation profiles
GE Greenley, GJ Hooley, AJ Broderick, JM Rudd
Journal of Strategic Marketing 12 (3), 163-182, 2004
Social media and related technology: Drivers of change in managing the contemporary sales force
WC Moncrief, GW Marshall, JM Rudd
Business Horizons 58 (1), 45-55, 2015
Securing business-to-business relationships: The impact of switching costs
M Blut, H Evanschitzky, C Backhaus, J Rudd, M Marck
Industrial Marketing Management 52, 82-90, 2016
Aligning employee service recovery performance with brand values: The role of brand-specific leadership
K Punjaisri, H Evanschitzky, J Rudd
Journal of Marketing Management 29 (9-10), 981-1006, 2013
Social control in online communities of consumption: A framework for community management
O Sibai, K De Valck, AM Farrell, JM Rudd
Psychology & Marketing 32 (3), 250-264, 2015
(Re) defining salesperson motivation: Current status, main challenges, and research directions
R Khusainova, A De Jong, N Lee, GW Marshall, JM Rudd
Journal of Personal Selling & Sales Management 38 (1), 2-29, 2018
Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance
ML Santos-Vijande, JÁ López-Sánchez, E Loredo, J Rudd, ...
Journal of Innovation & Knowledge 7 (2), 100174, 2022
Service innovation management in a modern economy: Insights on the interplay between firms’ innovative culture and project-level success factors
ML Santos-Vijande, JÁ López-Sánchez, P Pascual-Fernández, JM Rudd
Technological Forecasting and Social Change 165, 120562, 2021
Political behavior does not (always) undermine strategic decision making: Theory and evidence
NG Shepherd, GP Hodgkinson, EA Mooi, S Elbanna, JM Rudd
Long Range Planning 53 (5), 101943, 2020
Deciding fast: Examining the relationship between strategic decision speed and decision quality across multiple environmental contexts
NG Shepherd, EA Mooi, S Elbanna, JM Rudd
European Management Review 18 (2), 119-140, 2021
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