Kirthi Kalyanam
Kirthi Kalyanam
L.J. Skaggs Distinguished Professor, Santa Clara University
Verified email at - Homepage
Cited by
Cited by
The e-marketing mix: a contribution of the e-tailing wars
K Kalyanam, S McIntyre
Journal of the academy of marketing science 30 (4), 487-499, 2002
A decision support system for vendor managed inventory
DD Achabal, SH McIntyre, SA Smith, K Kalyanam
Journal of retailing 76 (4), 430-454, 2000
How technology is changing retail
V Shankar, K Kalyanam, P Setia, A Golmohammadi, S Tirunillai, ...
Journal of Retailing 97 (1), 13-27, 2021
Strategic online and offline retail pricing: a review and research agenda
D Grewal, R Janakiraman, K Kalyanam, PK Kannan, B Ratchford, R Song, ...
Journal of interactive marketing 24 (2), 138-154, 2010
Internet marketing & e-commerce
WA Hanson, K Kalyanam
(No Title), 2007
Position effects in search advertising and their moderators: A regression discontinuity approach
S Narayanan, K Kalyanam
Marketing Science 34 (3), 388-407, 2015
Incorporating demographic variables in brand choice models: An indivisible alternatives framework
K Kalyanam, DS Putler
Marketing Science 16 (2), 166-181, 1997
Estimating irregular pricing effects: A stochastic spline regression approach
K Kalyanam, TS Shively
Journal of Marketing Research 35 (1), 16-29, 1998
An experimental investigation of the effects of retargeted advertising: The role of frequency and timing
NS Sahni, S Narayanan, K Kalyanam
Journal of Marketing Research 56 (3), 401-418, 2019
Free riding and conflict in hybrid shopping environments: Implications for retailers, manufacturers, and regulators
K Kalyanam, AA Tsay
The antitrust bulletin 58 (1), 19-68, 2013
Return on reputation in online auction markets
K Kalyanam, SH McIntyre
Available at SSRN 2813653, 2001
Pricing decisions under demand uncertainty: A Bayesian mixture model approach
K Kalyanam
Marketing Science 15 (3), 207-221, 1996
Deconstructing each item’s category contribution
K Kalyanam, S Borle, P Boatwright
Marketing Science 26 (3), 327-341, 2007
Future store technologies and their impact on grocery retailing
K Kalyanam, R Lal, G Wolfram
Retailing in the 21st Century: Current and Future Trends, 141-158, 2009
Method and System for Measuring the Effectiveness of Search Advertising
K Kalyanam, S Narayanan
US Patent App. 13/910,097, 2013
Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo
K Kalyanam, S McIntyre, JT Masonis
Journal of Interactive Marketing 21 (3), 72-85, 2007
Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google. com
K Kalyanam, J McAteer, J Marek, J Hodges, L Lin
Quantitative Marketing and Economics 16, 1-42, 2018
A Bayesian approach for estimating target market potential with limited geodemographic information
DS Putler, K Kalyanam, JS Hodges
Journal of Marketing research 33 (2), 134-149, 1996
Taming e-business models
R Donath, R Kalakota, BS Cerf, K Kalyanam
ISBM business marketing web consortium 3 (1), 1-24, 1999
The perfect message at the perfect moment
K Kalyanam, M Zweben
Harvard business review 83 (11), 112, 2005
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